Case studies

Real campaigns. Real numbers.

No vague testimonials, no cherry-picked screenshots. These are the results our team has produced across Google Ads campaigns and AI systems — what the metric was, what it became, and the engagement that got it there.

Towing · Google Ads management

From $60+ per conversion to the $15–25 range.

The challenge

Towing is one of the most expensive clicks in local services — emergency intent, heavy competition, and lead costs that punish a poorly structured campaign. These towing companies were paying $60 or more for every conversion their ads produced.

What we did

A Google Ads campaign rebuild, followed by ongoing management — this is a paid-media result, honestly labeled. Across multiple towing companies, cost per conversion came down from $60+ to the $15–25 range.

$60+
Cost per conversion before the rebuild
$15–25
Cost per conversion after — across multiple towing companies
Moving · Google Ads management

Lead cost cut in half, converting at 20%.

The challenge

Moving is a competitive vertical where clicks are expensive and quotes get shopped. This moving company was paying $300 per lead — a number that leaves almost no room for a profitable booking.

What we did

We rebuilt and now manage the company's Google Ads campaigns. Cost per lead dropped from $300 to $150, and the campaign converts at 20%.

$150
Cost per lead — down from $300
20%
Conversion rate
DUI law · Google Ads management

~$800 per conversion, converting at ~40%.

The challenge

Legal is the most expensive advertising vertical we work in, and DUI defense is near the top of it — the clicks cost real money because the cases are worth real money.

What we did

Ongoing Google Ads management for a DUI law practice. The campaign produces conversions at roughly $800 each with a ~40% conversion rate — and because DUI cases are high-value, that $800 converts profitably for the firm.

~$800
Cost per conversion — profitable at DUI case values
~40%
Conversion rate
Family law · Google Ads management

~$80 per conversion — down ~40% from campaign start.

The challenge

Family law sits in the same expensive legal auction as every other practice area — competitive keywords, high click costs, and no tolerance for wasted spend.

What we did

We rebuilt and manage the firm's Google Ads campaigns. Cost per conversion now runs around $80 — down roughly 40% from where the campaign started.

~$80
Cost per conversion
~40%
Reduction from campaign start
More Google Ads results

The same playbook, four more verticals.

Every number below comes from a Media Spearhead Google Ads engagement — campaign rebuilds and ongoing management, measured in live dashboards.

Locksmith · Google Ads
33%

Conversion rate

Emergency-intent traffic turning into booked jobs at one in three.

Skincare & med clinics · Google Ads
up to 35%

Conversion rate

Across skincare and medical clinic campaigns.

Transportation · Google Ads
$15

Cost per lead

Lead generation at a price that scales.

Roofing · Google Ads
~$200

Cost per lead

In one of the most competitive home-services verticals.

Media Spearhead AI engagements

And the AI systems, built and operated.

The AI division's work, measured the same way — across custom dashboard, automation, and voice engagements.

10–40%
Reduction in staffing costs from end-to-end process automation — range across engagements
24/7
AI call answering coverage
Zero
Missed calls — every call answered
Dashboards

Custom dashboards

Built for companies across industries — the whole business visible in one place, in real time.

Automation

End-to-end process automation

Work previously done by employees, automated — a 10–40% reduction in staffing costs across engagements.

Voice

24/7 AI call answering

Every call answered, zero missed — around the clock, including nights, weekends, and holidays.

Vertical tools

Industry-specific tools

Built per vertical — roofing tools for roofing companies, and the equivalent for each industry we serve.

Why this matters

The team behind these numbers now builds AI systems.

Every Google Ads result on this page came from the same team that now runs Media Spearhead AI. Watching where service businesses actually lose money — missed calls, manual admin, invisible operations — is exactly why the AI division exists, and how it chooses what to build.

The marketing engagements taught us the math. The AI engagements fix the math: voice agents that answer every call, automations that do the admin, dashboards that show the whole business.

Individual results vary by market, budget, and vertical. The metrics above are from specific client engagements and are not a guarantee of future performance — they are what happened, reported honestly.

Want numbers like these on this page?

Book an AI audit. We look at your call flow, your admin load, and your numbers — then tell you straight what an AI system would return, before you spend a dollar.

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