Your crews are on ladders and in panels — which is exactly when the phone rings. Small contracting businesses lose $45K–$120K a year to unanswered calls. We build and operate custom AI that answers every call in under two seconds, chases every solar lead in under a minute, and books work straight into ServiceTitan, Jobber, or Housecall Pro.
Electrical and solar have a structural problem most industries don't: the people who could answer the phone are billable, and the phone rings hardest while they're billing.
Run the numbers on a typical $2M–$5M electrical contractor. Say 25 inbound calls a day. Industry research puts unanswered calls at up to 62% when crews are on job sites — call it a conservative 30% across the whole day. That's 7–8 missed calls daily. Since roughly 80% of callers won't leave a voicemail, about six of those callers are gone for good. Every day.
At a $480 average service ticket and a 30% close rate, that's roughly $26K a month in bookings that never happened. Even if only 40% of those calls were genuinely new work, you're inside the documented range — $45K to $120K a year, walking to the contractor who picked up. And that's before a single $2,500 panel upgrade or $25K solar install enters the math.
Solar is worse, because the leads aren't free. A purchased solar lead costs real money and is usually shared with three to five other installers. 78% of buyers go with the first responder. If your office calls back tomorrow morning, you paid for someone else's appointment.
One office manager juggling dispatch, permits, and supplier calls misses the new-customer line first. That's the most expensive call of the day.
~80% of callers hang up without leaving a message. They don't wait — they call the next result, and the next result picks up.
Shared leads go to whoever calls first. A lead worked in 60 seconds and a lead worked at 9 AM tomorrow are two different products. You're paying the same for both.
The sparking outlet at 10 PM calls whoever answers. So does the storm-damage panel on a Sunday. Those are your highest-margin calls — and nobody's home.
We're not a software menu. We analyze your operation first, then build the systems that move your number — usually starting with the phones, because that's where the bleeding is. Here's what each system does in an electrical or solar shop.
An AI receptionist for electricians that answers in under two seconds, 24/7. It quotes your service-call range, books the job into your scheduler, and hot-transfers true emergencies — "sparking," "burning smell," "power out" — to your on-call tech with the summary already written.
AI voice agentsSolar lead follow-up automation that calls and texts new leads in under 60 seconds, then runs a multi-day sequence until they book or opt out. Plus estimate follow-ups, permit-milestone updates for install customers, and review requests the day the job closes.
Workflow automationsOne screen: calls answered vs. missed, jobs booked today, revenue per crew, solar pipeline by stage. Pulled live from ServiceTitan or Jobber, Aurora Solar, and QuickBooks — so Monday's meeting runs on numbers, not vibes.
Custom dashboardsA site assistant trained on your services and pricing. It pre-qualifies solar visitors — homeowner, roof age, average utility bill — and books the site assessment. For electrical, it gives honest price ranges for panel upgrades and EV chargers, then books the estimate.
Web AI assistantsPlain-English answers from your own numbers. Which solar lead vendor actually converts. Why booked jobs dropped 14% last week. What share of after-hours calls turn into work. Written monthly, reviewed by humans, no spreadsheet archaeology required.
Data & reportingWorkshops for your office staff and ops manager — what the AI does, where it hands off, how to read the dashboard. Your team should understand the system, not fear it. The contractors who win with AI are the ones whose people use it.
AI strategy & educationWe don't ask you to switch software. The AI plugs into your existing stack — real integrations, not a Zapier duct-tape job that breaks the first time a field is renamed.
The voice agent books directly onto the right crew's schedule with job type, address, and call summary attached. Dispatch sees a real job, not a sticky note. Membership customers get recognized by phone number and routed accordingly.
New requests land in Jobber with structured details. Sent quotes that go quiet trigger automated follow-up by text and email until the customer answers — the politely persistent rep who never forgets.
The 9 PM caller books tomorrow's first open slot, gets an instant text confirmation, and shows up in your morning board. No answering service relay, no "we'll call you back" leak in the funnel.
When a proposal goes out in Aurora and sits unopened, the system nudges the homeowner, answers basic questions, and books the close call with your rep. Proposals stop dying of silence.
Invoiced and collected revenue flows into your dashboard next to booked jobs and call volume — so you see the whole chain from ring to bank, per crew and per service line.
If GHL is your CRM, the AI works inside it: leads from LSA, Facebook, and purchased solar lists get contacted, qualified, tagged, and moved through stages automatically. Your pipeline updates itself.
Conservative numbers, stated plainly. Plug in your own with our missed-call calculator — it takes about a minute.
For solar companies the lever is different but bigger. You're not recovering inbound calls — you're winning the speed race on leads you already paid for. If your reps reach leads in hours and the AI reaches them in 60 seconds, your contact rate and your cost per appointment both move immediately. Same ad spend, more sat appointments. Run your own numbers in the calculator, then sanity-check them with us on a free roadmap call.
There are four ways to handle this problem. Here's what each really costs and where each one breaks — including ours.
We've written up the longer versions of these matchups: custom AI vs. a SaaS voice agent and an AI voice agent vs. hiring a receptionist. If you're already evaluating a specific platform, our Avoca AI alternatives breakdown shows exactly where templated tools fall short for trades businesses. And to be straight about fit: if you're a one-truck operation under $500K, a cheap SaaS bot is genuinely the better buy. We build for contractors at $1M+ where the missed-call math justifies a real system.
Not a six-month enterprise rollout. Not a one-afternoon SaaS setup that breaks on the first storm-season surge. A production system, built around your dispatch reality.
Days 1–5. We listen to 50+ of your real inbound calls, sit with whoever runs dispatch, and map your service menu, pricing logic, emergency rules, and solar lead flow. The patterns nobody ever wrote down — written down.
Days 6–14. Call flows, agent training on your transcripts, integrations with ServiceTitan or Jobber, Aurora, QuickBooks, GHL. Hot-transfer rules for your on-call rotation. Lead-source wiring for solar follow-up.
Days 15–20. Shadow deployment — your existing process keeps running while the agent handles a parallel copy of every call. We compare, tune, and don't go live until it matches or beats your best office day.
Day 21 onward. Live calls, live follow-up. We review conversations weekly and tune. New service line, price change, new on-call tech? Text us — updated within 24 hours, usually faster.
Everything is built, integrated, and operated inside one monthly plan. No per-call fees, no à la carte builds, no invoice creep when storm season triples your call volume.
"The agent booked a $3,800 panel-upgrade estimate at 9:40 on a Tuesday night — both office staff long gone, both owners asleep. The customer's only comment the next morning: 'You guys were the only ones who picked up.'"
Media Spearhead AI is the AI arm of Media Spearhead, the marketing agency that's been running ads and SEO for US local-service businesses for years. We watched contractors spend thousands generating calls that died in voicemail. That's why this exists — and why we measure ourselves on booked jobs, not answered rings. Electrical and solar is one of eight industries we build for; the systems start from the same architecture and get rebuilt around your operation.
Plans start at $800/mo (Agent Essential — one agent on one channel, usually the voice agent). Most clients choose Agent Pro at $1,500/mo with two agents, and multi-crew or multi-location operations run on Agent Team at $2,500/mo or a custom Agent Workforce scope. Minimum terms are 6 months on Essential and Pro, 12 months on Team and above, and setup runs $1,500–$3,500: we build the system and then operate it for you.
The payback math is short. At a $480 average ticket, two or three recovered service calls a month covers the Essential fee. Most clients clear that in the first two weeks.
Yes — 6 months on Agent Essential and Agent Pro, 12 months on Agent Team and above. The value compounds with operation. We review real calls weekly, tune the agent, and adjust the automations as your business shifts — storm season, panel-upgrade promotions, solar incentive deadlines. A 90-day engagement would get you a launch, not a result.
The minimum term is also what lets us do the deep custom build up front — call analysis, real integrations, shadow testing — instead of handing you a template and wishing you luck.
No. We use current natural-voice models tuned to your brand's tone and pacing, and we train the agent on transcripts of your actual calls — so it talks about knob-and-tube rewiring and net metering the way your people do. In blind tests, most callers can't tell.
When a caller asks directly whether they're talking to AI, the agent says yes. That's the right call ethically, and it's increasingly required by state law.
Yes — natively, not through a generic Zapier hop. Booked jobs land on the right crew's schedule with the right job type, address, and call notes. We also integrate Aurora Solar for proposal follow-up, QuickBooks for revenue reporting, and GoHighLevel if that's your CRM.
Running something less common? We build the connection during onboarding. Custom integration is most of the reason a custom build beats a SaaS voice agent in the trades.
Yes. Purchased solar leads, Google Local Services Ads, Facebook lead forms, EnergySage, door-knocker entries in your CRM — wherever the lead lands, the system picks it up and makes contact in under 60 seconds, by call and text.
On shared leads, speed-to-lead is the entire game: 78% of buyers go with the first responder. A human team can be fast sometimes. The system is fast every time, including Saturday at 7 AM.
The agent answers them — nights, weekends, holidays. Emergency keywords ("sparking," "burning smell," "power out," "exposed wire") trigger an instant hot-transfer to your on-call electrician, with the call summary already captured. Routine after-hours callers get booked into the next open slot and confirmed by text.
If you currently pay an answering service to take messages, this replaces it with something that books jobs instead. The difference is the whole funnel — see AI voice agent vs. receptionist for the full breakdown.
You keep your phone number, your CRM data, and every call recording, transcript, and contact the system captured — it all lives in accounts you own. The agent configurations and automation logic are part of our managed service, the same way an agency's ad accounts work.
We document everything as we build, so if you ever leave, the handoff is clean and your data goes with you. No hostage situations.
We build it that way from day one. Outbound calls and texts go only to leads who submitted their information with consent. Every text carries opt-out language, contact happens within permitted hours, and opt-outs are honored instantly and logged.
Solar has been a TCPA enforcement target for years — mostly because of bulk dialers blasting cold lists. That's not what this is. We treat compliance as an engineering requirement, not a disclaimer.
30 minutes. We'll look at your call volume and lead flow together, put a real dollar figure on what's slipping through, and tell you straight whether a custom AI system makes sense at your size. If a cheap SaaS bot would serve you better, we'll say so. Free, no pitch.